Knotch's content intelligence platform is revolutionizing the way the world's largest brands understand their audiences. Our React-powered dashboard highlights demographic, traffic, and engagement data on our clients' article and video content, as well as a unique metric called sentiment that helps the brands learn how their audiences feel about them. Coded in VanillaJS, our "Smart Units" collect the attitudinal feedback that feeds brand sentiment metrics. We also created a unique planning tool called Blueprint that provides competitive intelligence and suggests strategies for planning effective content that would drive consumers to high-value actions.
We’re a fast-growing, SoHo-based start-up with all the perks and pride ourselves in taking our work more seriously than we take ourselves. Series-B funding positioned us to double the size of our team to 80 people, so we are focusing on talented engineers who will legitimately impact our products. We're female-led and believe in committing to growing a diverse workforce of intelligent and driven individuals.
We love to experiment, find a deep joy in product iteration, and achieve stability with thoughtful architecture and testing all while monitoring our performance and progress at every step. Our tech stack is primarily Rails, Ruby, Python, React, and JavaScript along with AWS technologies. We're about to double-down on monitoring our brands' O&O content while continuing to invest in monitoring their paid content publishers' sites. We're also expanding Blueprint, our content planning and competitive intelligence offering which will further solidify Knotch as their most-trusted content measurement and planning partner.